Content rich with rich content
I've been following Jim Connolly's unconventional, some would say, approach to increasing his online network and blog following with interest.
Jim is obviously a talented marketeer and in taking some slightly controversial approaches to the constructs of his blog in an experimental fashion he has driven interest in the success or failure of this approach, a great marketing gamble.
But after reading the steps Jim has taken, to me it was never a gamble. His approach was based around sound principles that will ensure good search engine statistics and equally good engagement from his existing network following.
This approach should be, and generally is, at the core of all search engine ranking/scoring; and that is ensuring good content. All sites require a depth of content that gives Google or any other search engine plenty to index to get a good feel of what the site is about. Of course there are many other factors to good SEO work, but this is a very good platform to start from.
On top of that, if you ensure that this depth of content is rich with quality, not only will you encourage good search engine pickup, but you will also soon have a good number of followers seeking your words of wisdom and advice.
It's can be hard for sometimes not to jump on band wagon with certain ideas or trends, we've all done it. Digital Signals has reviews with the content based on information I've garnered from other blogs and then revised and hopefully refreshed with new content and information. But to support that easier to produce content I'd like to think Digital Signals also has some very honest home brewed content that speaks clearly of my specific thoughts on relevant subject matters.
With good content, like with good use of social media, you can increase the quality of your blogs offering. Additionally, as most of the aim of blogging (and social media of other forms) is engagement, quality content written from personal experiences and perspectives ensures that the engagement that takes place is a true representation of yourself rather than a patched up version of several other online identities.
It's easy to retweet or regurgitate previously published information, but if we are all to really illustrate the benefits of online engagement we need to be true to ourselves and encourage integrity with our content. As I've talked about before, I believe we have a moral responsibility to encourage good practice with blog content and reporting.
This doesn't mean you can't lean in a specific direction with some content to promote a specific area of your work or your clients work, but it does encourage that the focus remains honest and where possible original.
Back your quality blog content up with good levels of engagement on your social media feeds such as Twitter and friendfeed with equally clear and "true to self" thoughts and you can start to build a presence that really represents you or your companies beliefs, ideals and background. Capturing your audience with what should hopefully be an enriching experience.
Jim is obviously a talented marketeer and in taking some slightly controversial approaches to the constructs of his blog in an experimental fashion he has driven interest in the success or failure of this approach, a great marketing gamble.
But after reading the steps Jim has taken, to me it was never a gamble. His approach was based around sound principles that will ensure good search engine statistics and equally good engagement from his existing network following.
This approach should be, and generally is, at the core of all search engine ranking/scoring; and that is ensuring good content. All sites require a depth of content that gives Google or any other search engine plenty to index to get a good feel of what the site is about. Of course there are many other factors to good SEO work, but this is a very good platform to start from.
On top of that, if you ensure that this depth of content is rich with quality, not only will you encourage good search engine pickup, but you will also soon have a good number of followers seeking your words of wisdom and advice.
It's can be hard for sometimes not to jump on band wagon with certain ideas or trends, we've all done it. Digital Signals has reviews with the content based on information I've garnered from other blogs and then revised and hopefully refreshed with new content and information. But to support that easier to produce content I'd like to think Digital Signals also has some very honest home brewed content that speaks clearly of my specific thoughts on relevant subject matters.
With good content, like with good use of social media, you can increase the quality of your blogs offering. Additionally, as most of the aim of blogging (and social media of other forms) is engagement, quality content written from personal experiences and perspectives ensures that the engagement that takes place is a true representation of yourself rather than a patched up version of several other online identities.
It's easy to retweet or regurgitate previously published information, but if we are all to really illustrate the benefits of online engagement we need to be true to ourselves and encourage integrity with our content. As I've talked about before, I believe we have a moral responsibility to encourage good practice with blog content and reporting.
This doesn't mean you can't lean in a specific direction with some content to promote a specific area of your work or your clients work, but it does encourage that the focus remains honest and where possible original.
Back your quality blog content up with good levels of engagement on your social media feeds such as Twitter and friendfeed with equally clear and "true to self" thoughts and you can start to build a presence that really represents you or your companies beliefs, ideals and background. Capturing your audience with what should hopefully be an enriching experience.
Labels: bloggers code of conduct, blogging, brand engagement, Jim Connolly, reader engagement, social media
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posted by Ed Richardson at
12:55
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