Friday, 27 February 2009

Musical value - Social media integration

I've finished a blog post I started writing weeks ago, but I'm going to leave the original text in and finish it:


I had a frantic week of work last week, in fact its been pretty busy since I came back after Christmas. Always good when elsewhere all I read about is redundancies, rising unemployment and debt.

Towards the end of last week I had a deadline to meet with a tender response, the heat was on and I need to deliver. I turned to music, I plugged in and tuned in (I know, I know . . .). I pushed through a lengthy document with LastFM as my only companion.

Music has been an integral part of my life for years, I love music. I've never been too good at playing music, after a several years playing the fiddle/violin at school and a brief encounter with the clarinet and recorder (who hasn't played the recorder?) which did give me the ability to read music and understand the basics of the theory, but I've always loved listening.

I became obsessed by the UK electro scene in the early 90's, following the likes of Black Dog (to become Plaid), Aphex Twin, Autechre, Muziq and many more to festivals, gigs and clubs. I knew exactly what was happening on the scene and felt part of a community that at the time was about as cool as I thought it got. It encouraged me to even go to the lengths of buying myself an AKAI MPC 2000, which sadly has never seen enough action to justify its purchase.

As I grew older, WARP stopped producing the proliferation of great music that I had grown to rely on it for. Perhaps I also slowed in my pace a little, I started getting into the post rock and folk scene. With Bonnie Prince Billy, M.Ward, Smog all becoming hot favourites and bands like Manitoba helping me with the transfer, providing an acoustic/electro cross over.

With this music I entered a new phase of my life, I was comfortable in my job with Cohn & Wolfe, although I was contemplating leaving London for the countryside. My pace of music seemed to alter with the pace of my career.

Over the last 5 years I've completely altered my life, leaving London for a much more rural home life. I've become a father, changed my career and got married (I know, it was in the wrong order). With these changes I've been too busy most of the time to give music the time it deserves in my life.

Recently life has started to find a more regular rhythm, I'm loving my work and its going very well, I think I've got my career groove. We've settled in a new village and we both love where we live.

Music has returned to my life.

I've been enjoying getting back to my electro, I've equally enjoyed new music I've found. I've just ordered M.Ward's new album Hold Time, which seems almost poignant for the period in my life I'm going through, its good and I wish in some respects I could "hold time".

I wrote a post this week relating to Twine and the benefits I believe the platform offers. Some of these benefits are outside of the personal social media promotion campaigns that we can all find ourselves using them for.

Following the publication of the post I received a few comments on the Twine interface itself, a number of new Twitter followers, but also an invite to join a new LastFM group from @johnrodr.

I started writing this post several weeks back as I mentioned earlier, with the invite from John, it seemed an appropraite time to resurrect the post and have it as a Friday entry. Music is slowly integrating itself more and more into my social media identity and this is something that I am not only glad about, but happy as I think it adds more honesty and integrity.

While sometimes we can struggle, well perhaps not struggle but certainly have trouble, to accurately convey ourselves about subject matter via Twitter or other text based social formats, music adds something that people either get or don't get. Streaming your listening into your Twitter or friendfeed stream will add a personal tone that can take weeks to achieve via other formats.

There are numerous musical apps out there to help you share your musical thoughts with your communities, and while this might not always be appropraite for commercial use of social media tools, it might be nice to throw some in every so often to give a more personal touch. Social music apps I've used and would recommend include Spotify, LastFM and BlipFM.

Music in many respects is ideal for social media communication and engagement.

Whilst finishing this post I've listened to:

Palace Music - More Brother Rides
Bill Callahan - Honeymoon Child
Smog - Cold Blooded Old Times
Papa M - Krusty
Manitoba - I've Lived on a Dirt Road All My Life
ISAN - Roadrunner
Fourtet - She Moves She

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