Tuesday, 10 March 2009

Sharing content - Extending the value of existing data

The collaboration discussion is nothing new on here, and sharing content is one of the easiest ways to do that.

I envisage a future where current copy writing laws don't exist as they do now, access to previously protected data will become more commonplace and we'll all benefit from this as a result.

The Guardian released details of its own API this week, granting those with the inclination access to vast catalogues of quality news reports.

The Guardian's approach typifies this mindset, seeing the true value and life line of their content in the accessibility and availability. Rather than shutting access to this valuable content behind closed doors, they are opening it up to all, inviting others to utilise the value for their own needs.

This is however being openly promoted on the back of the idea of developing a growing on-line network of their news, which in turn will become a catalyst for a future ad platform, but hey, we all need to pay the rent.

Following The Guardian releasing their API, Zemanta seized this opportunity and created a quick mash-up of the two interfaces, illustrating the benefits of this content sharing and some of the semantic applications available at the moment.

I hope The Guardian's forward thinking in this respect will be the first of many of the larger media owners realising the full value of their content by sharing it freely. With this we should see other mash-ups of querying interfaces that allow better access to the data, extracting better value from existing internet data in a similar vein to the deep web search and semantic industries.

The Guardian article covering the API launch talks about the life of their published data and the hope that freeing access up like this might increase its longevity. With various tools mining this data and recycling its benefits and value it should achieve that goal.

As well as the Zemanta utilisation of The Guardian API, several other smaller companies have expressed a similar interest in the newly available data. It will be interesting to watch over the next few weeks, as several others test ideas and release their own mash-ups, reinventing the data's life.

There is talk of geo-location news and other user generated tagging services that will increase the use and availability of the data. I'm not sure if The Guardian will also be releasing access to it's associated imagery, and, if so, whether this too will create any other inventive uses.

The Guardian's move is representative of where I think we all are as smaller enterprises or as individuals, there's a realisation of a global community that can benefit from each other and from the sharing of information between that community.

Collaborative work seems to be on the increase and, with the networking interfaces that are now in common use, people are finding the missing components to their business enterprises or knowledge voids on-line.

It's a brave new world and those who are on the forefront of this wave will reap the rewards of their foresight.

Fortune favours the bold.

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