Universal translation- The global communication mashup
We may both speak English, but as nations Britain and America have different perspectives, outlooks and approaches to work.
The recent explosion in social media has meant many British on-line users sharing ideas with American followers or community members on a weekly/daily/hourly basis.
While I think many see America and Britain as very close culturally, and although relatively we are, we still often have a very different approach to addressing social engagement.
It's hard for me to summarise how the British approach social engagement because, as a Brit myself, I can't take a genuinely objective perspective.
The American approach is much more embracing and welcoming in general With most British often taking a more conservative approach to communication, we can often misinterpret this more direct approach as fake.
The number of colleagues who return from America that state they thought they were going to be overwhelmed with the American over enthusiasm for welcoming people, yet on return can't overstate how pleasant it was to experience this politeness on a daily basis.
This same enthusiasm and outgoing approach is also visible with American users on the social media platforms that are now so popular for social engagement and marketing leverage.
Moving away from a specific focus on the American/British relationship on social networking platforms, instead looking at this from a truly global perspective, the new explosion of social communication presents all of us with the opportunity to find common ground.
Finding a communication style that grants us a more global/universal appeal in our approach and content delivery, will, in the end help us all in our business and personal communication.
It's a good testing ground, mixing your communication through a number of different social media channels helps improve this tactical learning curve. With Twitter training you to be succinct but approachable, then blogging giving you the opportunity to be more expansive and thoughtful.
Persuasive writing is key, and putting yourself into your readers shoes is essential if you have a specific message you want to deliver from either a personal brand awareness or a corporate perspective.
Identify the market that your going to deliver the message to, then decide on the result you want from the message. Then find your synergy with that market in order to present the message in a format that is going make your target reader think "that's so true and helpful".
Finding this common ground on an international platform is a lot harder than it is delivering a message to an audience that more than likely shares similar ideals, issues and circumstances.
Ideally you can find your own personal but yet honest approach that appeals to many, you're going to struggle to appeal to all, without having to deviate too far from your natural self.
It can be a challenging and daunting prospect, putting yourself out there on an international platform, but it should be a learning experience that you benefit from.
The recent explosion in social media has meant many British on-line users sharing ideas with American followers or community members on a weekly/daily/hourly basis.
While I think many see America and Britain as very close culturally, and although relatively we are, we still often have a very different approach to addressing social engagement.
It's hard for me to summarise how the British approach social engagement because, as a Brit myself, I can't take a genuinely objective perspective.
The American approach is much more embracing and welcoming in general With most British often taking a more conservative approach to communication, we can often misinterpret this more direct approach as fake.
The number of colleagues who return from America that state they thought they were going to be overwhelmed with the American over enthusiasm for welcoming people, yet on return can't overstate how pleasant it was to experience this politeness on a daily basis.
This same enthusiasm and outgoing approach is also visible with American users on the social media platforms that are now so popular for social engagement and marketing leverage.
Moving away from a specific focus on the American/British relationship on social networking platforms, instead looking at this from a truly global perspective, the new explosion of social communication presents all of us with the opportunity to find common ground.
Finding a communication style that grants us a more global/universal appeal in our approach and content delivery, will, in the end help us all in our business and personal communication.
It's a good testing ground, mixing your communication through a number of different social media channels helps improve this tactical learning curve. With Twitter training you to be succinct but approachable, then blogging giving you the opportunity to be more expansive and thoughtful.
Persuasive writing is key, and putting yourself into your readers shoes is essential if you have a specific message you want to deliver from either a personal brand awareness or a corporate perspective.
Identify the market that your going to deliver the message to, then decide on the result you want from the message. Then find your synergy with that market in order to present the message in a format that is going make your target reader think "that's so true and helpful".
Finding this common ground on an international platform is a lot harder than it is delivering a message to an audience that more than likely shares similar ideals, issues and circumstances.
Ideally you can find your own personal but yet honest approach that appeals to many, you're going to struggle to appeal to all, without having to deviate too far from your natural self.
It can be a challenging and daunting prospect, putting yourself out there on an international platform, but it should be a learning experience that you benefit from.
Labels: communication, message delivery, social media, social media marketing, Social networking
blog comments powered by Disqus
posted by Ed Richardson at
10:15
Links to this post:
Create a Link
<< Home